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SWPTI Cookie Policy

South West Public Transport Information Ltd (SWPTI) is the not for profit company, limited by guarantee, that has been set up by local authorities and major public transport operators in the South West of England to deliver the traveline public transport information service.

What are cookies?

Cookies are tiny text files that can be placed on your computer or mobile device that uniquely (but anonymously) identify your browser or device. They are unable to search your computer in any way, cannot introduce viruses to your computer and contain no personal identifying information about you (basically they are nothing to be afraid of).

What are cookies used for?

Cookies are used by sites or services when they want to know if your computer or device has visited that site or service before. These cookies on your computer or device can then be used to help remember your preferences (such as language), help you navigate between pages efficiently, and generally improve your browsing experience.

Similarly cookies are used by web publishers to help understand how their site or service is being used. Services such as Google Analytics use cookies to provide anonymous aggregated data such as how long users in general spent on the site, how many pages they visited and in which order etc.

Cookies can also be used for online advertising – by aggregating the very basic information cookies gather, informed guesses can be made about your demographic and ads targeted to you. If you go to a site about watches, it may drop a cookie on your computer, so the next sites you go to will then contain ads about watches.

What types of cookies does SWPTI (traveline sw) use?

The traveline sw website only uses cookies in connection with the website analytics and the advertising we display. Our website advertising is sourced via Google AdSense. The DoubleClick cookie is used by Google in ads that are served on the websites of its partners – such as websites displaying AdSense ads. When users either view or click on an ad, a cookie may be dropped on the end user's browser.

Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website.

Google's use of the DoubleClick cookie enables it and its partners to serve ads to users that are based on their visit to our site and/or other sites across the Internet.

Users may opt out of using the DoubleClick cookie for interest-based advertising by visiting Ads Settings. (Alternatively, to opt out of a third-party vendor's use of cookies for interest-based advertising, visit aboutads.info.)

How long will cookies stay on my device?

The amount of time a cookie stays on your device is variable: the majority of cookies expire after the end of your browsing session– others persist for longer. In online advertising you can expect most advertising cookies to last about one month at most (although it varies).

First and third party cookies

Third-party cookies are cookies that another party places on your device through our site. Third-party cookies may be placed on your device by our business partners so that they can use them to advertise products and services to you elsewhere on the Internet.

How to control and delete cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

There is also type of cookie called a “Flash Cookie” which is not covered by the above – to delete these go here: http://www.adobe.com/support/documentation/en/flashplayer/help/settings_manager07.html